Flyer marketing has been around for a long time. Many business owners like flyer marketing because it can be very inexpensive and yet still bring results. A flyer is basically a piece of paper advertising meant for distribution and generally posted or handed out in a public area, delivered through the post or taken to a trade show by an airline. In the past, flyers often range from cheaply photocopied white flyers to professionally printed, glossy, full-color banners.
Flyer printing also includes other types of printing including direct mailing, brochures and catalogues and flyers are usually used as part of an integrated marketing scheme. The success of any campaign is dependent upon getting the correct mix of messages across to prospects. There are many types of flyers, including direct mail, which are sent to people’s homes or workstations, and bulk mail, which is distributed via vending machines or postmen. Flyer printing is often used in conjunction with other marketing strategies, such as direct mail coupons, email marketing and television advertisements. Many companies also use flyers as part of their trade show promotions.
Direct mailing has been around for centuries and is an old-fashioned way to communicate with customers, however there are new ways in which this marketing tool can reach out to more people. With the advent of the Internet, many companies have realized that giving out flyers and other forms of advertising via email is cheaper than renting space on television or radio. The Internet has changed the face of direct marketing and flyer printing has been transformed into digital format. Flyer printing can now be done digitally in black and white or colorful full color graphics, making it appropriate for almost any occasion.
Flyer printing is generally considered to be one of the most effective methods of advertising. One reason is that it is considered “non-invasive”. Flyers can be printed in any public place – inside businesses, on sidewalks or in parking lots. Anywhere there is a gathering of people, a flyer distribution can be an effective form of promotion, especially if your flyer contains some valuable information that can help attract new customers.
Another advantage of distributing flyers in public places is that you can use the same flyer over again, to reach a different audience. A newspaper or a handbill design can only be used once, whereas a flyer can be used over again. In addition, the distribution of handbills allows you to be flexible in terms of time and location, because you don’t need to put up with any weather complications.
Flyer printing is very versatile and can be used in many promotional strategies, and it is an effective tool for businesses. However, a common mistake is the use of cheap quality paper stock when creating flyers. Cheap paper stocks absorb a lot of moisture, which can distort your images or graphics and make them look unprofessional. Furthermore, these cheap quality papers are not suitable for long-term use, as they are easily torn. Therefore, you should choose high quality paper stocks when creating flyers, in order to ensure that your flyers will last for years to come.