A flyer is simply a piece of paper advertising meant for distribution and generally posted or given out in a public area, either hand-written or posted through the letterbox or sent via the post. In today’s world, flyers range from very inexpensively photocopies to quite costly, professionally-printed, full-color brochures. It has also been known to become more than one-dimensional in nature, comprising a description of one business or service at the expense of another. The concept of flyers goes beyond the simple distribution of printed advertisements; it is now recognized as an effective promotional tool.
What do the statistics on flyer distribution tell us? In 2021, there were an estimated 5.3 million flyers distributed across the United States. This means that flyers are a very important marketing tool, especially since many businesses cannot afford to spend money on advertisements that will not bring in customers. Flyer printing offers a cheap method to spread the word about your business, whether it is locally or online. Flyer design, delivery and use vary from business to business, but there are some things that stay the same.
Your flyer should have an eye-catching design that will get people’s attention immediately. Whether your flyer design is created using flyer templates or by hand, the idea is to create something that will stand out and get people’s attention. You may want to use a software program designed specifically for creating eye-catching flyers, or perhaps you would rather hire a professional to custom-design your flyer to meet your business needs.
Your flyers should include the name and phone number of your company, as well as your company’s website address and email address. These details should be clearly stated on both the front and back of the flyer. Flyer designs can include various other aspects of your business, including services or products that you offer. Other popular aspects of flyer marketing tools include attractive images, informative content and company logos.
The font and size of your text on your flyer should be limited. Just like any other marketing tool, having too much text on your fliers can result in your flyers becoming outdated quickly. Flyer printing does not have to be an expensive process, however, the more text you have on your fliers, the less likely they are to be read. Flyer examples can be found all over the internet, and most include several different Flyer designs. Some of these examples include:
The most important part of flyer marketing is making sure your flyers are properly worded. Your advertisement text should make a clear and bold call to action statement. It should also be filled with information that is relevant to your target audience. Some other important tips to keep in mind when creating new customers: entice customers to take action by offering an incentive, such as a percentage off their next order or free shipping. In addition, include a time table for contacting your customers after receiving your flyers to ensure they are satisfied with your services or products.